Ask Roth
Some of Our Most Frequently Asked Questions
Marketers – both clients and prospects – approach us for our extensive experience and confidential counsel. Below are a handful of their most frequently asked questions. If you have one that isn’t included, call us for a confidential conversation.
As my marketing strategy shifts more into digital media should my creative agency remain my “lead” agency?
My competition is constantly outmaneuvering me in terms of media. How can I raise the level of strategic thinking for more dynamic solutions from my media agency?
I am not getting the level of service I need and can’t increase my budget. What are my options?
I was promised an “integrated team solution” yet I get work that isn’t integrated and I get invoices from five different agencies. How do I improve the level of integration?
Strategic sourcing is deeply involved in the procurement of marketing and advertising services. What should I do to maintain a high level of participation in the process?
It’s time to review our agency resources. My boss wants it handled internally but I want to use a consultant. How do I sell her on the benefits of using a consultant?