As my marketing strategy shifts more into digital media should my creative agency remain my “lead” agency?

A. The answer depends on a number of factors and specific to each marketer’s needs. However, there are questions you can ask yourself to help determine if a shift in lead agencies is required or worth considering

1. Are you currently satisfied with your creative agency’s response for ideas that transcend traditional media?

2. Do the ideas you implement generate the results you seek?

3. From which agency do you get the best insights relative to your consumers and your business?

4. If you have a digital agency, does your creative agency work well with it?

5. Should one agency be the dedicated lead or can I have different agencies leading different initiatives?