Competencies
Roth Associates is known as a premier consultancy for advertisers seeking improvement or changes in their current agency relationships.
Roth Associates has three core competencies:
- Agency Search and Selection
- Agency Compensation Consulting
- Agency Relationship Consulting
We also conduct specialized agency searches for interactive, multicultural, direct agencies, public relations and other agency types.
Our compensation practice leverages our proprietary agency cost database with over 10,000 data points. This database allows us to benchmark an existing or prospective agency’s costs against the marketplace by function, location and agency size and compare it to other proposals.
Further, the cost information we compile serves as the basis for counsel to clients on opportunities to improve the performance and efficiency of their agency relationships and improve the return on their investment in fees and marketing spend through our relationship management practice.