Global Services

In 2007 Roth Associates in New York and Los Angeles joined forces with The Observatory in London to respond to international clients’ increasing need for seamless agency selection and consulting services around the world. The result was Roth Observatory International.

Since then, the increasing demand for even greater global reach has prompted the expansion of Roth Observatory International to include offices in New York, Los Angeles, London, Edinburgh, Frankfurt, Johannesburg and Singapore. Together, we offer multinational clients a current and deep understanding of the international agency landscape.

Roth Observatory International clients benefit from:

• Seamless short-listing and pitch management across multiple markets to identify the right regional or international communications resource for each client’s unique needs
• Performance assessment and relationship improvement across multiple geographies through unique online tools and on-the-ground specialist support
• Global or regional roster review and alignment consultancy across all marketing communications disciplines
• Multi-market contract and compensation analysis and negotiation, based on current, in-market agency rates and remuneration models

Our common business philosophies, our client-facing search and selection models and our commitment to a metric-driven approach to all assignments bring global consistency to our service.