Global Services

Roth Observatory International, formed in 2007, provides a global perspective to international marketers along with the knowledge required to overcome the challenges associated with managing multinational communications agencies.

With offices in the U.S. (New York, Los Angeles), Europe (London, Edinburgh, Frankfurt), Asia (Singapore) and Africa (Johannesburg), Roth Observatory International offers current and deep understanding of the global agency landscape and insight on best practices and trends for advertisers to maximize their agency investment. We deliver:

• Seamless global/multinational agency search management to identify the right communications resource for each client’s unique needs for creative, media, interactive and branding agencies.

• Global/regional roster review and alignment consulting for all marketing communications disciplines.

• Proven experience with agency consolidation, governance and oversight management issues.

• Performance assessment and relationship improvement across multiple geographies through unique online tools and on-the-ground specialist support.

• Multi-market contract and compensation analysis and negotiation, based on current, in-market agency rates and remuneration models.

• Dedicated, senior consultants with extensive global knowledge and expertise.