Stuart Pocock

Stuart created The Observatory in 2006 after spending seven years at AAI working within the Agency Management and Selection category. After working together for many years, He and Dick Roth established Roth Observatory International in 2007 in response to growing demand from marketers for seamless and consistent, multinational service.

Stuart started his career on the client side with Goodyear Tyre and International Paints and entered the ad industry as a writer before moving into account handling and then planning.

Subsequent to his client side activities, Stuart launched two agencies -Wethey Scott Pocock which he sold and Pocock & Company which provided the genesis for The Observatory.