News Room
Selected articles covering some of Roth Associates’ activities and engagements.
Agencies Bend to Client Whims
In pursuit of new business, shops ignore warning signs and agree to marketers’ demands
ConocoPhillips Shifts to Venables Bell
Annual media spending could rise to $40 million
Conoco, 76 in Play
Client spent $30 mil. last year to back brands, almost all of it on Conoco
Hyundai/Kia Media to Initiative
World Marketing Group (WMG) has selected Interpublic Group’s Initiative to handle U.S. media duties.
Account Activity Was Steady in 2008
The number of client shifts held up, but the dollar value fell dramatically
$140 Mil. Cadbury Mulls 4
Cadbury Schweppes Americas Beverages has selected four finalists to pitch media duties on its U.S. beverages account
ML Rogers Takes Atlantis Resort
ML Rogers has won creative chores on the Atlantis Paradise Island resort in the Bahamas
3 Shops Pitch Atlantis Resort
Atlantis Paradise Island resort has selected three finalists in a review of its creative and media chores
Cadbury Schweppes Taps Initiative
Interpublic Group’s Initiative has won media planning and buying for Cadbury Schweppes Americas Beverages
$800 Mil. Hyundai/Kia Eyes 5 for Media
Optimedia, Initiative, Havas Media, Horizon Media, and the incumbent, Carat Chase Hyundai/Kia
Hyundai, Kia Media in Play
WMG places Hyundai and Kia media planning and buying accounts in review.
Cadbury Schweppes Reviews U.S. Media
Cadbury Schweppes Americas Beverages places domestic offline and online media chores in review.
Roth Consultancy Expands Footprint
In a bid to expand its agency search and client-agency relationship business domestically and abroad, Roth Associates has opened an office in the Los Angeles area and struck a joint venture with London-based consultancy The Observatory.
Volvo Names Arnold Global Creative Agency
Sweden’s Volvo Cars today said it has named Arnold Worldwide, Boston as its new global creative agency of record after a five-month review. The Havas agency teamed with independent Nitro, London, in the pitch.
$150 Mil. Volvo Picks Arnold, Nitro
Volvo continues to work with Euro RSCG for various assignments. BOSTON Arnold has won the creative portion of the $150 million global Volvo ad account following a review, the client has confirmed.
Volvo Cuts Euro; Eyes Arnold, Fallon
Volvo has confirmed inviting back Havas’ Arnold and Publicis Groupe’s Fallon for another round of presentations in the review of creative chores on its $150 million ad account, cutting incumbent
Goodby Enters Volvo Competition
NEW YORK Goodby, Silverstein & Partners, fresh off its firing last week by General Motors’ Saturn, has become an 11th-hour entrant in Volvo’s global creative review, sources said today.
Goodby Partners With 180 on Volvo Pitch
Shortly after losing the $190 million Saturn business, Omnicom Group’s Goodby Silverstein & Partners, San Francisco, is teaming up with 180 Amsterdam to pitch the Volvo Car Corp. account.
ConAgra Retains MediaCom
ConAgra Foods has elected to keep MediaCom for its U.S. buying and planning duties.