Agency Compensation Consulting

Roth Associates designs compensation agreements that provide both fair value to our clients and fair profit to our clients’ agencies. We evaluate proposed or existing staffing arrangements to identify hidden or unnecessary costs as well as identify what constitutes reasonable staffing within a well-defined scope of work

The key components of our compensation practice reside in our database and our two-step process of benchmarking costs and optimizing staffing.

We maintain a robust database that allows us to provide clients with current and accurate staff ing cost data. This information allows us to identify opportunities to improve your agency’s yield by benchmarking current costs and optimizing staffing proposal to maximize agency productivity. The output is a staffing structure, contractual terms and conditions and/or a compensation agreement designed to achieve an advertiser’s specific goals.

We evaluate proposed or existing staffing arrangements to identify hidden or unnecessary costs as well identify what constitutes reasonable staffing within a well-defined scope of work.

Our Data-Driven Approach

Our data, coupled with our extensive industry knowledge, has consistently resulted in negotiations that provide fair and appropriate staffing and compensation scenarios. We benchmark rates (by geography, by function and by agency discipline) to help clients negotiate and specify the conditions necessary for a productive and lasting relationship. And our knowledge and information extends beyond the United States to key global markets.

Agency contracts require a thorough understanding to provide complete protection. Roth Associates will review contracts, provide counsel and if necessary, refer clients to outside firms for specific legal expertise.