Agency Alignment Consulting

Advertisers often have a portfolio of agencies designed to provide specific expertise: traditional creative and media; digital creative, media, SEO, SEM, viral, direct, outdoor, multicultural, promotional; entertainment and sports marketing. Commonly, this array results in duplication of information and effort, operational inefficiencies and valuable time spent on managing the challenges presented by a stable of resources.

So what is the appropriate number of agencies? Too many or too few can cost a marketer time and money. We help marketers determine the appropriate number of resources to achieve optimal productivity from each agency partner.

Agency alignment is now even more critical with the specialization and convergence of services being offered by agencies.