Agency Relationship Management

Marketers can be surprisingly timid about evaluating their communications resources in-person and on a regular basis. Yet, in private, timidity diminishes and there is a tendency to overstate issues of concern.

Agency principals act similarly.

These behaviors can lead to mutual dissatisfaction which over time, if unattended, can develop into a costly and frustratingly unproductive relationship. Maintaining a productive relationship requires an assessment mechanism that regularly measures performance and identifies opportunities to improve it.

Roth Associates rarely counsels marketers to abandon a relationship without the benefit of a thorough assessment. Having counseled marketers of all sizes on this sensitive issue we provide insight and direction on addressing and rectifying your concerns without the significant investment of replacing current resources.

Roth Associates has several proprietary agency evaluation tools to keep the client/agency relationship on track and the lines of communication open. Agency assessment acts like a necessary checkup – designed to maintain relationship health.