Interactive Agency Search and Selection

As many marketers continue to shift dollars from offline to online activities, having the appropriate interactive agency partner or roster is becoming increasingly important. Interactive agencies have evolved to meet client needs and now include online creative, media, SEO, SEM, viral, and adver-games, among others.

Roth Associates can help clients determine if their general agency can handle their interactive needs, or if they need an interactive specialist. We are knowledgeable in terms of advising marketers on the kind of specialists they need and if they are using the right interactive resources. When it comes to compensation, we know if marketers are paying their resources appropriately, and if they are achieving maximum productivity from their entire agency resource alignment.

Once it has been determined that a search for a new digital agency is appropriate, our disciplined process is designed to minimize the unproductive time an agency search can consume. We leverage a thorough and proven process that is flexible enough to reflect a marketer’s unique needs.

For an overview of our disciplined process, please click here.

For a partial list of our clients, please click here.