Process

Our succinct process systematically reduces a broad list of candidate agencies to identify the best agency partner offering clients the credentials, experience and cultural compatibility they seek. With a focus on the review yielding usable results, 90% of the strategic and creative work generated during a Roth review is produced and used.

Our approach has been proven over time and against a full range of clients and categories. To reflect each advertiser’s unique needs, we have developed methods that identify an agency’s distinct ability to deliver the type of expertise and level of creativity being sought. And, as more advertisers are interested in fast-tracking their agency search activity, we can tailor our approach without sacrificing quality of process or results.