<![CDATA[Roth Associates has built a national reputation for successfully helping marketers and advertisers solve the many issues they face in selecting, structuring, compensating, and managing their communications resources.
As a pioneer in the field of Communications Management Consulting, Roth Associates has extensive experience, thorough information databases, and an unparalleled breadth of industry experience and contacts that provide invaluable and relevant insights.
Advertising Agency Search
Agency selection requires state-of-the-industry knowledge
and a disciplined process.
Selection of a communications partner (general, media, public relations, multicultural, direct, or interactive) is one of the most important decisions a marketer will make. It shouldn't be left to chance.
Advertising Search is a time-consuming, specialized process done best by a team that does it frequently and Ñ importantly Ñ knows how to decipher the promises and performance of the candidates.
There are over 500 agencies listed in the Ad Age Annual Report Ñ matching the right one with the right Advertiser requires dedicated time, a tested multi-step process, access to industry resources, and years of experience conducting hundreds of Searches.
Roth Associates offers state-of-the-art knowledge of the industry, the agencies, their creative product, and their costs. In the last several years, our organization has conducted searches representing over $2.5 billion dollars in billable advertising revenues.
Our process gives our clients the ability to identify and match their needs with agency capabilities; it maintains objectivity and saves valuable management time.
Our objective and disciplined Search Process is highly regarded by both clients and their agencies.
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