Roth Associates - Agency Review Consultants

AGENCY REVIEW CONSULTANTS Agency selection requires state-of-the-industry knowledge and a disciplined process. Selection of a communications partner (general, media, public relations, multicultural, direct, or interactive) is one of the most important decisions a marketer will make. It shouldn't be left to chance. Advertising Search is a time-consuming, specialized process done best by a team that does it frequently and Ñ importantly Ñ knows how to decipher the promises and performance of the candidates. There are over 500 agencies listed in the Ad Age Annual Report Ñ matching the right one with the right Advertiser requires dedicated time, a tested multi-step process, access to industry resources, and years of experience conducting hundreds of Searches. Roth Associates offers state-of-the-art knowledge of the industry, the agencies, their creative product, and their costs. In the last several years, our organization has conducted searches representing over $2.5 billion dollars in billable advertising revenues. Our process gives our clients the ability to identify and match their needs with agency capabilities; it maintains objectivity and saves valuable management time. Our objective and disciplined Search Process is highly regarded by both clients and their agencies. <table width="517" border="0" cellspacing="0" cellpadding="0" marginheight="0" marginwidth="0" topmargin="0" leftmargin="0"> <tr> <td align="center" class="bottomtext">| <a href="index.html" target="_top" class="bottomlink">Home</a> | <a href="index_practiceAreas.html" target="_top" class="bottomlink">Practice Areas</a> | <a href="index_experience.html" target="_top" class="bottomlink">Experience</a> | <a href="index_clientList.html" target="_top" class="bottomlink">Client List</a> | <a href="index_aboutUs.html" target="_top" class="bottomlink">About Us</a> | <a href="index_pressRoom.html" target="_top" class="bottomlink">Press Room</a> |<br>| <a href="index_contactUs.html" target="_top" class="bottomlink">Contact Us</a> | <a href="index_agency.html" target="_top" class="bottomlink">Agency Registration</a> | <a href="index_rothRyanAdvisory.html" target="_top" class="bottomlink">Roth Ryan Advisory</a> |</td> </tr> </table>