Roth Associates - Media Review Consultants

MEDIA REVIEW CONSULTANTS Advertisers need to understand their media options. The media landscape has changed dramatically in the last few years. Today, there are five or six global media services companies that dominate the industry. Most of the major advertising agency networks Ñ now owned by three or four global multi-agency, multi-service holding companies Ñ have seen much of their in-house media functions transferred to the media services resource of the parent holding company. Smaller agencies Ñ even those not owned by a network Ñ often also utilize these media agencies because of their enormous buying power in the marketplace. And yet, despite this, many agencies still offer Media Planning, which they consider a key element in the strategic planning process for their Brands. Thus, it is not surprising that in this universe of mega-media agencies, Advertisers are seeking to understand their media options: Where does media planning belong? Should media planning be integrated with the Brand Agency Ñ or should the company that buys the media also plan it? What happens when both do the planning? What is the right amount to pay for media advice Ñ and what do I get for different amounts? Is paying a commission on media still appropriate? Who best fulfills our media planning and buying needs? Roth Associates is an industry leader in conducting Media Agency Reviews and Searches, and in helping Advertisers identify and address their key media issues. "I want to thank you for the very professional Agency and Media Search you have just completed for Burger King. The results were exactly what we wanted and a big help to me. You possess a unique knowledge of the process, the Agencies, their costs and how they work ... Now, I know who to ask when it comes to ad Agency issues." Ñ Paul Clayton, Vice President, Marketing, Burger King USA <table width="517" border="0" cellspacing="0" cellpadding="0" marginheight="0" marginwidth="0" topmargin="0" leftmargin="0"> <tr> <td align="center" class="bottomtext">| <a href="index.html" target="_top" class="bottomlink">Home</a> | <a href="index_practiceAreas.html" target="_top" class="bottomlink">Practice Areas</a> | <a href="index_experience.html" target="_top" class="bottomlink">Experience</a> | <a href="index_clientList.html" target="_top" class="bottomlink">Client List</a> | <a href="index_aboutUs.html" target="_top" class="bottomlink">About Us</a> | <a href="index_pressRoom.html" target="_top" class="bottomlink">Press Room</a> |<br>| <a href="index_contactUs.html" target="_top" class="bottomlink">Contact Us</a> | <a href="index_agency.html" target="_top" class="bottomlink">Agency Registration</a> | <a href="index_rothRyanAdvisory.html" target="_top" class="bottomlink">Roth Ryan Advisory</a> |</td> </tr> </table>