Roth Associates - Advertising Search Consultants

Advertising Search Consultants COMPENSATION: The New Global Economy Assignment: Develop and implement a worldwide compensation strategy across multiple agencies for a top global consumer packaged goods advertiser. Results: Developed innovative global compensation strategy that 1) Accommodated client's complex new organizational structure and 2) Saved the client millions of dollars. AGENCY SEARCH & SELECTION: New Media Assignment: Identify a resource to partner with a major global automotive manufacturer for their first significant new U.S. car introduction outside of their primary car line. Results: Identified and managed the selection of an agency with expertise in non-traditional media for first U.S. automotive introduction utilizing ONLY non-traditional media. AGENCY SEARCH & SELECTION: Triple Header Assignment: Undertake a concurrent Search for three different agency resources (general, direct, interactive) for the world's fastest growing stock market. Results: New general, direct, and interactive agencies identified, selected, and compensation negotiated within four months; all resources working independently and in concert to deliver new brand positioning. AGENCY ASSESSMENT: Relationship Repair Assignment: Assess the current Agency and Agency-Client relationship for a major midwestern bank attempting to reinvent and reposition itself in the marketplace. Results: Completed assessment with recommendation to keep current Agency; implemented Workshops and process Re-Engineering to repair/improve both the relationship and work productivity. OTHER RECENT ASSIGNMENTS Needs Assessment and $180MM Advertising & Media Agency Search for national fast foods advertiser. Needs Assessment and $60MM Advertising & Media Agency Search for high-end automotive brand. Needs Assessment and $50MM Advertising & Media Agency Search for national toy retailer. $10MM Advertising, Media, Interactive, and Public Relations Search for new financial services dotcom brand. Needs Assessment and $35MM Direct Marketing, Public Relations & General Agency Search for national healthcare insurer. Needs Assessment and $60MM Direct Marketing & Media Agency Search for national insurance company. Needs Assessment and $12MM Advertising Agency Search for major midwestern supermarket chain. <table width="517" border="0" cellspacing="0" cellpadding="0" marginheight="0" marginwidth="0" topmargin="0" leftmargin="0"> <tr> <td align="center" class="bottomtext">| <a href="index.html" target="_top" class="bottomlink">Home</a> | <a href="index_practiceAreas.html" target="_top" class="bottomlink">Practice Areas</a> | <a href="index_experience.html" target="_top" class="bottomlink">Experience</a> | <a href="index_clientList.html" target="_top" class="bottomlink">Client List</a> | <a href="index_aboutUs.html" target="_top" class="bottomlink">About Us</a> | <a href="index_pressRoom.html" target="_top" class="bottomlink">Press Room</a> |<br>| <a href="index_contactUs.html" target="_top" class="bottomlink">Contact Us</a> | <a href="index_agency.html" target="_top" class="bottomlink">Agency Registration</a> | <a href="index_rothRyanAdvisory.html" target="_top" class="bottomlink">Roth Ryan Advisory</a> |</td> </tr> </table>