<![CDATA[AGENCY COMPENSATION
We can assure you fair value and your Agency fair profit.
Much of our business involves agency compensation and is a Roth Associates expertise. Our Compensation Management practice covers all aspect of client/agency compensation and contractual arrangements.
Everyone nods to a fair profit Ñ paying for what you need, not paying for what you don't need; having the right staffing and incentives is also desirable. Roth Associates has vast knowledge and experience in the development of successful and equitable compensation arrangements that are a win/win for both client and agency.
We have achieved this by utilizing our distinctive and proprietary methodology for both estimating and negotiating Compensation, resulting in fair remuneration to the Agency and fair value to the Advertiser.
Roth Associates has negotiated agency fees for over $2.0 billion dollars in media billings. We are one of the few consultancies to have also developed compensation strategies and incentive plans on a global basis for major Advertisers.
"Your knowledge of agency compensation helped us make certain that Kaiser Permanente was getting not only the best agency for our work, but one that we could afford."
Ñ JoEllyn Savage, National Director, Member & Marketing Communications, Kaiser Permanente
"Roth Associates' assignment to develop a Global Agency Compensation Plan was accomplished under a wicked schedule and completed in record-breaking time. This could not have been done without your unsurpassed knowledge of advertising agency process, staffing and economics."
Ñ Tim Schramm, Director of Advertising Services, The Gillette Company
"Without your involvement, we would have picked a different Agency and probably would have paid too much."
Ñ Dave Pratt, Progressive Insurance
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