<![CDATA[Advertising Consultants
Advertisers and Agencies are timid about
face-to-face evaluation.
Advertisers are surprisingly timid about evaluating their Agencies face-to-face. Yet in private they tend to overstate the issues. Agencies do the same Ñ often leading to mutual dissatisfaction. To maintain this most valued relationship, it is imperative to have an assessment mechanism that not only measures performance but also can help improve it.
Careful assessment of an advertising Agency and of the Advertiser/Agency relationship requires skill, experience, and objectivity. Roth Associates' systematic process provides objective evaluation, problem detection, validation, workable solutions and monitoring of results.
Roth Associates can assess whether a client has the right agency for its needs and if that agency has been assigned the appropriate responsibilities. We can also develop remedial programs, when appropriate, to improve advertiser/agency relationships and productivity.
"Your work assessing our advertising, media, and sales promotion needs was exemplary. Not only did you clearly assess our resources and their costs, but you demonstrated an unusual ability to improve their productivity."
Ñ Thomas J. Rattigan, Chairman, CEO, G. Heileman Brewing Company
"Your consultation on this project Ñ specifically, the Needs Analysis exercise Ñ has positively impacted our internal operations. Through this process, we learned a lot about the way we do business and have subsequently made changes that have streamlined our operations and increased job satisfaction within our Brand Management Team."
Ñ Mary Ellen Holden, Vice President, Brand Manager, USA Networks
AGENCY ALIGNMENT
Too many or too few can cost you time and money.
Roth Associates helps clients align their national and global agency rosters for maximum productivity and ROI.
Too many advertising Agencies on a Company's roster may be inefficient and costly; too few may be inappropriate; the same is true for duplicative media resources. Roth Associates can help you determine, configure, and align your real Agency needs and resource requirements to help you achieve optimal productivity from each agency.
"With our desire to bring all our communications under one umbrella, the task fell to you to help us sell this idea internally and to find the Agency to make that happen."
Ñ Deborah Klein, Advertising Manager, Olympus USA
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